Jen Boulden is an environmentalist, entrepreneur, author, public speaker, and a fierce animal lover.
Hailing from Atlanta, Jen spent the early part of her career leading business and marketing strategies for a wide range of corporate and nonprofit organizations including IBM, Hearst, World Resource Institute, and Rocky Mountain Institute.
In 2001 Jen realized she could combine her work and passion for sustainable living. After receiving her “green MBA,” she went on to align economic and environmental incentives by founding The Anavo Group, one of the first successful sustainable-business consulting firms in the country. And just like that she found herself at the heart of the green revolution.
Then, it hit her, how could she share her knowledge of light green living with the world and start a “sneaky-green” revolution? Oh, she got it! Through this new business model of daily e-mail! So, Ideal Bite, an eco-email company, was born—and Jen fell in mad love. Sending out one smart, sassy green tip a day, Ideal Bite quickly took off, amassed a loyal following of over a half-million subscribers, and was bought by The Walt Disney Company in 2008.
Known for her joie de vivre, Jen became a regular on the national television circuit. Through her media platform she raised awareness around topics like the stupidity of bottled water, eating bison if you need to have a burger, and wearing vintage clothing for the hottest “green” look around.
To keep it real Jen hangs with a bevy of egg-laying chickens on her urban Los Angeles property, a corgi (who’s got so much personality you’d almost swear she was human), two roaming bunnies, and her horse named Lou-Girl. Oh and let’s not forget the newest edition to the flock, a husband named Maximo that needs more care & feeding than all the other animals combined.
Jen has a degree in Economics from William & Mary, and went on to receive a “green MBA” from George Washington University, where she was honored with the highest award ever given to an alum.
Jen experienced yet another “aha” moment recently when she realized that once again her own light green lifestyle and insider knowledge of the ever-complex world of sustainability needed to be shared, but this time with a more upclose and personal bent. Enter: JenBTV.com, a weekly video bringing you just the best of the best ideas for enjoying a sustainable lifestyle. Sign up here!