Jen Boulden is an eco entrepreneur, animal lover, beer drinker, hack farmer, leather-wearing vegetarian, and old mom to young kids.
Hailing from Atlanta, Jen spent the early part of her career leading business and marketing strategies for a wide range of corporate and nonprofit organizations including IBM, Hearst, World Resource Institute, and Rocky Mountain Institute.
In 2001 Jen realized she could combine her work and passion for sustainable living. After receiving her “green MBA,” she founded The Anavo Group, one of the first successful sustainable-business consulting firms in the country. And just like that she found herself at the heart of the green revolution.
Then, it hit her, how could she easily share her knowledge of “light green living” with the world? Enter: Ideal Bite, a daily eco email, sending one sassy green tip a day. Ideal Bite quickly amassed a loyal following of over a half-million subscribers, and was bought by The Walt Disney Company in 2008.
Known for her joie de vivre, Jen became a regular on the national television circuit. Through her media platform she raised awareness around topics like the stupidity of bottled water, eating bison if you have to have a burger, and wearing vintage clothing for the hottest “green” look around.
Jen has a degree in Economics from William & Mary, and went on to receive an MBA in environmental management from George Washington University, where she was honored with the highest award ever given to an alum.
Today Jen helps fellow do-gooder entrepreneurs do more good by sharing lessons from the trenches –
while wrangling two toddlers, a hilarious Argentinean husband, and loads of furry and feathered friends. Jen’s mission in life is to help end factory farming, and so she and her brood are currently launching Anavo Ranch Anavo Ranch, a non profit that turns people on to the beauty of humane, heritage animal farming.